FAZE ONE came about in my third year of school. I studied an Advance Diploma of Fashion Design and Merchandising at The Master’s Institute and that is where for my final design project I got to create my own brand and line with six different looks. It took a lot of development because I was so used to designing to a brief for school where you would get told what the demographic was, your client base and you’d have to create to suit that target whereas when I got to do what I wanted it was so much harder because the options were limitless. The hardest thing I have ever had to do was to create my own line and figure out what my signature handwriting would be and my aesthetic because I liked to many different things, and I was being influenced by so many different things at the time studying fashion. So, it took me a good six months to really hammer down to what I wanted, what my ethos was a designer and what I wanted to put out into the world and so that’s where FAZE ONE was born.
It was very influenced by current events of the time, things like climate change and apocalyptic/dystopian futures as that was a lot of what I was viewing and seeing at the time so I thought it would make sense but also be futuristic and fitting to create a line about a dystopian future basically based off where society is heading. I made my collection with that in mind, and I also had a lot of influences from outdoor, recreational activities so I used a lot of things like tent fabric and waterproof performance fabrics and hiking gear, carabiners, all that sort of stuff, straps, to really give it that outdoor, utilitarian feel. With that in mind I also wanted to have a sustainable element to my work as well, obviously I included no animal products, I made everything myself locally, I didn’t outsource anything and I also wanted them to have a timeless feel so I didn’t want to follow any trends and use something that would then go out of fashion in three months, I wanted to it to be timeless enough that I could still use it three years into the future, four years into the future, ten years in the future – that it’s not going to lose its impact that it had when I first made it.
The way that I had to achieve that was by staying away from what was in trend, keep in mind what I wanted to do and making the garments adjustable, so one size fits all; the technique that I used to make them meant that I could have models and people of any size fit the garments. They are adjustable and with the adjustability you can also change the style of them as well, things can be rolled up, they can be tied up; with the synching, the straps, and the toggles they created this slow-fashion aspect because the garments can be adapted, passed down and used in multiple ways.