customers engagement
Being transparent about my process and connecting with my audience is an integral part of my design practice. My creative processes are shared as much as the final product is; to highlight the love and craftsmanship that goes into the making of clothing.
The over saturated and fast paced fashion industry has stripped a lot of meaning away from why we create clothes and why people dress the way they do, I hope through my brand my audience is able to see the skill that goes into creating fashion and the value/power their clothing holds.
emotional connection to the brand
I spend a lot of time creating each garment from start to finish, the process of designing, patternmaking, cutting, stitching, pressing and packing can take up to 5 hours for a single piece, so I do feel an emotional connection to each order I create as its what I spend most of my time doing, and what I love doing most. It's truly a labor of love for me and I hope every customer feels this through the clothing when they put on their KATHARINA LOU piece!