Established by three sisters, Gogo Greene was created on the belief that clothing should be made to fit every body. Gogo focuses on sustainable, high quality, ethically-sourced pieces made to become long-lasting staples in the wardrobe. Celebrating the beauty in the diversity of women’s bodies.
Georgia, Bella and Lucy - tell me a bit about yourselves.
We all come from design backgrounds, so are definitely all creative and critical thinkers. Georgia is currently finishing her Honours in Interior Design, Bella studied Furniture Design and is an Artist and Lucy is studying Fashion Enterprise. Mostly, we have a very close relationship, all sharing an appreciation for fashion and really love any opportunity to work alongside each other.
What inspired you to start the brand?
We got frustrated of feeling like all three of us couldn’t wear and share items, as though pieces weren’t made to fit each of our bodies. We couldn’t ignore the gap in the market for inclusive clothing, and we knew if we were experiencing this then others must be too.
The other driving factor was our desire to bring to life a brand that is transparent, to communicate our values, sustainability and actions to consumers to help them feel confident in making considered decisions and purchases.
Any designers or aesthetics in particular you’ve learnt from?
Individually, we all have various design influences that we look up to and it really became a process of collaborating and refining these into our own aesthetic.
What was your biggest fear when going out and starting your own line?
It was definitely scary establishing our own brand, mostly due to entering such a problematic industry. It was imperative to us that Gogo needed to be a positive and justifiable addition, providing a different option for consumers. We gave ourselves strict values as a brand and constantly reflected on them - fearing that if along the way, we were not able to uphold these standards then we should not exist as a brand. This is still at the forefront of every decision we make, but we use this fear to push ourselves to continually learn and evolve.
How would you define the brand's style?
Gogo’s style is a take on understated streetwear and everyday staples. It is what we wanted to see in our own wardrobes and is designed to be transitional so that our pieces have the versatility to be styled in many different ways.
